WK Side

The renowned Weiden and Kennedy creators of the world famous Just Do It slogan and successful advertising campaigns such as Honda Power of Dreams turn 25 this year. They featured in the Creative Review in July and the Christmas pudding sacks really stuck out, such a novelty idea, a definite 'why didn't I think of that moment'. They were created by the WK side team ( a project ran by the agency which takes on people for three months from outside the advertising sector). The sacks won a yellow pencil at the 2006 D&AD Awards.